Geralyn Pearcey

Founded and lead an independent design studio specializing in high-end custom apparel, artistic collaborations, and serving as the exclusive New York agent for a major luxury brand. Spearhead creative vision and business operations, establishing a strong presence in the luxury fashion market.

• Managed the full lifecycle of high-end custom apparel orders, encompassing client consultation, design coordination, and personalized bespoke services to ensure unique quality and exquisite craftsmanship.
• Directed collaborative projects for limited-edition women's collections, overseeing concept development, design execution, and market promotion to enhance brand image and product value.
• Secured and managed the exclusive New York agency for Dolce & Gabbana women's collections, driving sales growth and fostering brand loyalty among high-region high-end clientele.
• Successfully built and maintained strong relationships with boutique clients, artists, and brands, establishing a reputable presence in the New York and Los Angeles fashion scenes through a core philosophy of 'European craftsmanship meets American urban style'.

Relocated to the United States to join a renowned avant-garde women's wear brand, focusing on the technical execution and production optimization of luxury ready-to-wear collections.

• Managed pattern adjustments, process optimization, and production implementation for high-end ready-to-wear collections, ensuring design integrity and manufacturability.
• Contributed significantly to multiple celebrity styling projects and special initiatives, effectively bridging communication between technical and design teams.
• Expanded practical experience within the intricate systems of luxury ready-to-wear production.
• Explored financial technology and crypto asset investment through strategic networking, broadening perspective on innovation and cross-industry collaboration.

Served as Chief Designer, comprehensively leading the development of seasonal women's wear collections and defining market strategies for an independent fashion brand.

• Directed a small design team through the entire creative process, including inspiration conceptualization, pattern adjustments, and fashion show coordination.
• Shaped the brand's distinctive style, leading to multiple showcases at prestigious Asian independent fashion platforms and enhancing brand visibility.
• Gained valuable experience in real estate and stock market investments in Hong Kong, influenced by family business ventures.
• Developed a unique personal design aesthetic that seamlessly blends Eastern details with Western tailoring, deepening understanding of the critical balance between creative vision and commercial viability.

Joined an independent design brand recognized for its minimalist aesthetics and precise tailoring, contributing to women's wear collections.

• Responsible for sketching, pattern development, and fabric selection for women's collections.
• Participated in the design and production of multiple Spring/Summer and Autumn/Winter collections, contributing to successful seasonal launches.
• Refined personal design language and collection coordination skills through hands-on experience.
• Built a solid foundation in structural aesthetics and functionality, essential for future independent creative endeavors.